"Jeffrey Auerbach is the first to skillfully
integrate the breadth of
psychology's contributions into the emerging field of personal and
executive coaching. This eminently practical work sparkles with new
insights and ways of facilitating creativity in business and
management." - Ernest L. Rossi, Ph.D., author of The Psychobiology of
Gene Expression.
"Dr. Auerbach's book is the perfect map for
therapists to take the
journey to become a personal and executive coach. Along the way
he has left clear markings for mental health professionals to discover
the paths, tools and competencies to develop a successful coaching
practice." - Relly Nadler, Psy.D., MPEC, True North Leadership.
"If you think that coaching is the next step in your
career, you must
read this book. It will clarify the direction of your practice,
and the examples and strategies will keep you from making painful
mistakes. Jeff Auerbach has written the preeminent manual for
mental health practitioners." - Marcia Reynolds, M.A., M.Ed., Past
President of the International Coach Federation and author of How to
Outsmart Your Brain.
"Dr. Auerbach's book provides a superbly elegant process for building
on strengths." – Donald O. Clifton, Ph.D.
"To
psychotherapists who are entering the coaching field: You must get this
book. It is packed full of ethical issues you need to understand and
will also get you started right away with necessary skills.
The subtitle of this treatise "The Complete Guide for Mental Health
Professionals" is no misnomer. This book is complete. It takes you
through the transition from your mental health background to the
closely related field of coaching. It does this smoothly, through three
well-written sections, ending in a crescendo to the very helpful
Appendix.
The first section clearly lays out the differences between the fields
(in approach and language), moves you through a very effective and
comprehensive model of coaching (including a perfect New Client
Questionnaire), to the ethical issues that you must know to make the
transition a safe one. The ethics section and Dr. Auerbach's research
with attorneys is worth twice the admission fee. For example, all
sources researched agree that you need to keep your two businesses
separate - no dual Web site advertising. You won't need to worry about
losing your license after reading this section.
The second section covers techniques, processes, and the use of
assessments, which will be familiar to most therapists; however, Dr.
Auerbach does an excellent job of pointing out the subtle differences
that are key to making you act and sound like a coach instead of a
therapist.
The third section covers the major varieties of coaching, and can even
help you assess which area you are best fit to work in or which you
will be most passionate about.
The Appendix is very helpful, and includes samples of forms to use;
including the above-mentioned New Client Questionnaire, a Coaching
Agreement, and other helpful questions and questionnaires to help you
get clients and to start those first few sessions.
I highly recommend this book to any mental health professional moving
into this exciting field." - Russell Wilkie, LMFT
"Dr. Auerbach has written a wonderfully
comprehensive manual for mental
health professionals who bring a unique background to this exciting
discipline. In a clear, concise and thoughtful fashion, Dr. Auerbach
clarifies the essential differences between coaching and psychotherapy.
...his philosophy of coaching is a focus on the client's values. He
delineates a model of coaching that provides an excellent guide for the
coaching process." - Maynard M. Brusman
"The book is written for mental health
professionals. However, I feel it is appropriate for anyone with a
basic understanding of performance management and behavioural process
improvement. I found the book to be full of valuable content and
substance. It is well written and practical for the new coach or the
industry veteran. I would strongly recommend this book to any person
considering the field of coaching. I wish all coaches had the level of
knowledge and professionalism outlined in this book. Find it, buy it,
read it, and save it!" - R. Gorman
